BetMaster Cookie Policy

At BetMaster Online Casino, we are committed to being transparent about how we use cookies and similar tracking technologies on our website at https://betmaster.co.uk. This Cookie Policy explains what cookies are, how we use them, why we use them, and the choices you have regarding their use. By continuing to browse and use our platform, you consent to our use of cookies as described in this document. We encourage you to read this policy carefully alongside our Privacy Policy to understand our full data practices.

What Are Cookies?

Cookies are small text files that are placed on your device — your computer, smartphone, or tablet — when you visit a website. Our BetMaster Online Casino platform uses cookies to recognise your device on return visits, remember your preferences, and deliver a smoother, more personalised experience. Cookies cannot execute programs or deliver viruses to your device; they are entirely passive files that help us serve you better.

In addition to traditional cookies, we may also use related technologies such as web beacons, pixel tags, local storage, and session tokens. Throughout this policy, we refer to all of these technologies collectively as "cookies" for simplicity.

Types of Cookies We Use

At BetMaster Online Casino, we use several categories of cookies. Below we explain each type and the purpose it serves on our platform:

Strictly Necessary Cookies

These cookies are essential for our website to function correctly and cannot be disabled in our systems. Without them, services such as your BetMaster login session, account authentication, and security verification would not operate. They do not store personally identifiable information and are activated only in response to actions you take, such as logging into your account or submitting a form.

• Session management and your BetMaster casino login authentication
• Fraud prevention and security monitoring
• Load balancing to ensure our platform performs reliably
• Storing your cookie consent preferences

Performance and Analytics Cookies

We use performance cookies to understand how visitors interact with our BetMaster casino online platform. These cookies collect aggregated, anonymised information about which pages are visited most frequently, how long users spend on different sections, and whether any error messages are encountered. This data helps us continuously improve our services.

• Google Analytics to measure traffic patterns across our website
• Heat-mapping tools to understand navigation behaviour
• Error and crash reporting to improve technical reliability
• A/B testing cookies to evaluate improvements to the BetMaster app and web experience

Functional Cookies

Our BetMasterOnline Casino platform uses functional cookies to remember choices you make and to provide enhanced, more personal features. These cookies may track things such as your language preferences or the region settings associated with your UK account, enhancing your experience every time you return.

• Remembering your display preferences and settings
• Storing your preferred game categories or lobby layout
• Maintaining your logged-in status during a session
• Enabling features such as live chat so our 24/7 support team can assist you

Targeting and Marketing Cookies

We may use targeting cookies to deliver advertising content that is relevant to your interests, both on our site and on third-party platforms. These cookies track your browsing habits to help us and our partners present you with personalised offers — such as our BetMaster free spins promotions, BetMaster bonus code offers, and seasonal specials — rather than generic advertisements.

• Retargeting campaigns to reach users who have visited betmaster.co.uk
• Affiliate tracking to attribute visits from partner websites
• Social media cookies from platforms such as Facebook and Twitter
• Measuring the effectiveness of our BetMaster promo code campaigns

Third-Party Cookies

Some cookies on our BetMaster Casino platform are placed by third parties, including our game providers (such as Evolution Gaming, Pragmatic Play, and Playtech), payment processors (including Trustly, Visa, Mastercard debit cards, and Skrill), and analytics partners. We do not control these third-party cookies and recommend that you refer to the respective third parties' privacy and cookie policies for more information. These providers may use cookies to track your activity across multiple websites.

How Long Do Cookies Last?

Cookies used on our BetMaster Online Casino website are classified by their duration:

• Session cookies — These are temporary and are deleted automatically when you close your browser. They are primarily used for your BetMaster casino login and in-session functionality.
• Persistent cookies — These remain on your device for a set period (ranging from 30 days to 2 years depending on their purpose). They remember your preferences on return visits and support our marketing activity.

Your Cookie Choices and Controls

At BetMaster Online Casino, we respect your right to control how cookies are used. When you first visit betmaster.co.uk, you will be presented with our cookie consent banner, allowing you to accept all cookies, reject non-essential cookies, or customise your preferences by category. You may update your consent settings at any time via the cookie settings link available in our website footer.

In addition to our on-site controls, you can manage or delete cookies through your browser settings. Please note that restricting or disabling certain cookies — particularly strictly necessary ones — may affect your ability to use core features, including the BetMaster login functionality and access to your account.

Browser-Level Controls

• Google Chrome — Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox — Options > Privacy and Security > Cookies and Site Data
• Safari — Preferences > Privacy > Manage Website Data
• Microsoft Edge — Settings > Privacy, Search and Services > Cookies

Opt-Out Tools

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

Regulatory Compliance

Our BetMasterOnline Casino is operated by BM Solutions GB Ltd (registered in Malta, registration number C 98650) and holds a Gaming Service Licence issued by the UK Gambling Commission (licence number 000-065699-R-339929-001, account number 65699). We are committed to full compliance with the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and all applicable data protection legislation. Our use of cookies is governed accordingly, and we only process data where a lawful basis exists under applicable law.

Please note that our services are available exclusively to UK residents. The use of VPN technology to circumvent geographic restrictions is strictly prohibited under our Terms and Conditions.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable legal requirements. When we make material changes, we will notify you via a prominent notice on our website or by email to the address registered with your account. We encourage you to review this page periodically to stay informed about how we use cookies. Your continued use of our BetMaster Online Casino website following any update constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Cookie Policy or the way we handle your data at BetMaster Online Casino, please do not hesitate to get in touch with us through the following channels:

• Email: support@betmaster.co.uk
• Complaints: complaints@betmaster.co.uk
• Live Chat: Available 24/7 directly on our website
• Telephone: Available via our support page at betmaster.co.uk

We are here to help and will respond to all data-related enquiries promptly and in accordance with our obligations under UK data protection law.